Sometimes companies are compelled to rebrand for reactive issues like a merger or acquisition, a legal issue or negative publicity. But much of the time a rebranding is for proactive reasons like grabbing a new opportunity or keeping the competition at bay. Is a rebranding right for you? Ask yourself these questions, the answers could point to a rebranding:
Are you considering a new market or product offering? Is this new market cohesive with your existing brand identity?
Are you going after a new audience?
Is your brand still relevant in the eye of today’s consumer?
Are you prepared for unexpected growth? Maybe consolidating your products into fewer, new branded products will help with consistency and save money over time.
Featured Product: Almond Water
One of our customers recently rebranded their Almond Water product with a new logo & packaging. We think this is great example of how rebranding can breath new life into a consistently great product. Congrats Almond Water on your new look—we’re proud to be your supplier for these beautiful full shrink sleeve labels, bottles and caps!
We also loved this recipe so much that we just had to share!
½ cup of club soda
10 fresh mint leaves
½ lime, cut into wedges
1 cup of Almond Water Mint/Licorice
1 tsp of white sugar
1 cup of ice cubes
Place mint leaves and 1 lime wedge into a sturdy glass.
Use a muddler to crush the mint and lime to release the mint oils and lime juice.
Add 2 more lime wedges and the sugar and muddle again to release the lime juice. Do not strain the mixture.
Fill the glass almost to the top with ice.
Pour the Almond Water Mint/Licorice over the ice, and fill the glass with carbonated water.
Stir, taste, and add more sugar if desired.
Garnish with the remaining lime wedge.
You can check out all of their amazing flavors and recipe ideas at: